A Billion-Strong Colorist Nation & the Billion-Dollar “Fair Skin” Industry

Did Unilever shape the “light skin fetish” or simply exploit it?

Image source: Adam Jones / Flickr CC by 2.0

Unilever — one of the global consumer giants recently rebranded one of its flagship Indian products — a skin-lightening cream that has been a household name for decades.



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The Maverick Files

Thinker, finance professional, loving husband, a doting dad, fitness enthusiast! MBA in Finance & Marketing and Comp. Science Engineer. www.themaverickfiles.com